With more than 35 years of experience as a second-generation architect and interior designer, Genco Berk specializes in high-end residential, commercial, and hospitality projects across Europe, China, and the Middle East.

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Genco calls himself an Austrian "world citizen" — born in Istanbul, raised in Frankfurt, the son of an architect and a painter. Creativity wasn't something he discovered later in life; it was the household he grew up in, reinforced by family trips across Europe and visits to events like Documenta.

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He began working alongside his father at just 17, then went on to study architecture in Turkey and the United States. His first major commission — the representative office for Dresdner Bank A.G. in Istanbul — set the tone for a career now spanning more than three decades. A move to Vienna in 1990 pulled him deeper into hospitality design, and years spent in Florence, Milan, and Rome shaped the design philosophy he still works from today.

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Since 2004, Genco has been based in Shanghai, delivering residential, commercial, and hospitality projects built around sustainability and energy efficiency — including a series of award-winning boutique hotels. Today, that same expertise is finding a new home in Dubai's luxury market.